Hi, I’m Angélica, a designer with over 7 years of experience in branding, UI/UX, and visual systems, currently transitioning into Product Design with a strong focus on strategy, user experience, and scalable design solutions.
My career started in top advertising agencies like BBDO, MullenLowe and Accenture, where I developed a deep understanding of how visual identity and storytelling impact perception and performance. Since 2019, I’ve worked independently with companies across Europe, LATAM, and the US, helping them build cohesive brand systems, improve digital experiences, and connect more meaningfully with their audiences.
I hold a Master’s in Strategic Planning for Advertising from Autonomous University of Barcelona and a UX Research certification from CoderHouse, as part of my current shift into product-focused roles.
Today, I collaborate with startups and established brands, especially in the food, lifestyle and insurance industries, to align business goals with user needs through thoughtful, human-centered design. I aim to design digital experiences that not only look good, but work seamlessly, scale effectively, and support meaningful interactions between brands and users.