Hi, I'm Angélica a Brand and Packaging professional with over 10 years of experience connecting brand strategy with production reality, across FMCG, wellness, healthcare, and lifestyle sectors.
My career started in top advertising and creative agencies like BBDO, MullenLowe, and Accenture, where I built a deep technical foundation in packaging design, print production, and visual identity systems. Since 2019, I've worked independently with companies across Europe, LATAM, and the US, helping brands translate their strategy into consistent, scalable execution across packaging, digital, and physical touchpoints.
I hold a Master's in Strategic Planning from the Autonomous University of Barcelona and a dual background in Advertising and Graphic Design, which gives me something few profiles have: I can think strategically about a brand and execute it all the way down to a print-ready artwork.
I work best at the intersection of brand thinking and production precision, whether that means developing a brand playbook, managing a creative agency, supervising print quality, or ensuring a packaging system is consistent from strategy to shelf.
My career started in top advertising and creative agencies like BBDO, MullenLowe, and Accenture, where I built a deep technical foundation in packaging design, print production, and visual identity systems. Since 2019, I've worked independently with companies across Europe, LATAM, and the US, helping brands translate their strategy into consistent, scalable execution across packaging, digital, and physical touchpoints.
I hold a Master's in Strategic Planning from the Autonomous University of Barcelona and a dual background in Advertising and Graphic Design, which gives me something few profiles have: I can think strategically about a brand and execute it all the way down to a print-ready artwork.
I work best at the intersection of brand thinking and production precision, whether that means developing a brand playbook, managing a creative agency, supervising print quality, or ensuring a packaging system is consistent from strategy to shelf.