White-label brands are gaining prominence in the global mass consumption market, particularly in Latin America. However, they often suffer from negative associations, being perceived as inferior and lacking a unique value proposition. The goal of this rebranding project was to give these brands a distinct identity, making them easily recognizable and instilling consumer confidence. Through strategic typographic choices accompanied by illustrations, we successfully provided a renewed packaging design that garnered a GOLD at the EFFIE AWARDS in the Shopper Marketing category. The project's remarkable success can be attributed to the considerable increase in sales following the launch of the redesigned packaging.
