I collaborated on the launch of a new digital health insurance product by Zurich, developed in partnership with Fitbit and focused on prevention and wellbeing. My role was to implement the company’s new design system across all touchpoints for the campaign — including marketing assets, social media visuals, and key product landing pages.
The main goal was to communicate the product offering clearly and cohesively across multiple digital channels, while ensuring visual consistency, accessibility, and alignment with Zurich’s evolving brand identity.
